Victor Tan

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Malaysia’s Woke Malay e-Commerce Rule and the Sad Economics of Policy U-Turns: A Sepupunomics Analysis

Victor Tan
 

Sepupus, whether we like it or not, government policy affects every single one of us. If it is good, government policy presumably can be good, helpful, and desirable for us. But when I see things like this recent move brought forth by Malaysia’s Ministry of Domestic Trade and Cost of Living, I really have to think back to that old Milton Friedman adage.

The government solution to a problem is usually as bad as the problem.

In this case, though, it is actually worse.

Here we have a whole government deciding that all e-commerce listings have to be in Malay and deciding to do it all in blitz regulation announced on June 20th, presumably because some uneducated politician decided that he wanted to become the most Malay, the most heroic, the most nationalist person in the entire world, planet, country, civilization, universe.

Result? Policy cancelled by June 23rd.

Now, what is the problem in this case?

Oh, there isn’t a problem, there are multiple problems.

I think that most of you who are reading this are wise and you have a sense of what’s going wrong. But anyway, why don’t we list them?

How about performative woke virtue signaling about language and national identity as if that is going to help people become more nationalistic or loyal because some idiot wants to create a career?

What about introducing regulation and U-turning at the speed of light the moment people get angry?

What about never ever once or even for a single moment of your poorly-researched life considering that anything could go wrong because you are incapable and incompetent, and you are so used to the addiction of what the baptism that you cannot imagine ever just introducing something and then getting it right?

I’m sure that there are some good policies from our government once in a while, but I think that our policymakers need to understand this: Mistakes are costly and they are much more largely and asymmetrically evaluated as disastrous than good things.

In very simple terms that I think that we can all understand, mistakes and turning back indicate a lack of political stability, which in turn directly drops demand for Malaysian currency because people are wary of investing in things that just continually change; under exchange rate determination theory (which clearly you’re not expected to understand in detail or in full but are most welcome to), a drop in demand for currency ceteris paribus (which means ‘all things held equal’, and that we’ll talk more about later) leads to a drop in the exchange rate value – if this were an economics exam for A Levels or IB, you could analyze it like this. (Free membership required)

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Alright, I hope you enjoyed that analysis. More of that to come later, likely as a case study or sample commentary for the International Baccalaureate Economics IA.

Here’s my point.

Pandering to so-called national identity without reference to the market or what would be desirable or beneficial for the market as opposed to meaningless and ultimately useless things is not likely to be beneficial for anyone, whether from a cultural and linguistic perspective or from the perspective of actually making Malaysia a slightly better place. Instead, it will make people think that Malaysia is a basket case – Not that they didn’t already think it was, given its corruption scandals, language policy flip-flops, religious sabre-rattling, and hundreds of different flavors of identity politics and politics combined with religion that reflect an immature political and economic culture.

There is no scenario whereby this would make most people any happier, nor would it actually increase sales from e-commerce; instead, it is likely to decrease them. It would also impose unnecessary costs upon e-commerce sellers and users in the first place. This is the reason why the government had to U-turn – because they had to spend time, money, and effort dealing with this kind of nonsense.

It is shocking to me that there are still politicians in this country who would try this kind of thing without learning from experience.

It is like dying in a video game and then proceeding to die repeatedly in the exact same way without ever learning anything over and over again thinking that somehow you could do the same thing in order to try to claim victory, either because you were unable to read history or you were too stupid to recognize patterns.

Well, here’s a pattern for you, one observed by Albert Einstein himself.

Insanity is doing the same thing over and over again and expecting different results.

There is a chance that that didn’t actually come from Albert Einstein though I cannot confirm that he did not say it, but anyway…

Woke policies are not how you redeem the pride of your country. They are the way to destroy it over and over again until there is nothing left, and egotistical politicians with pet projects to try to make their names by so-called being heroes for the country are not a gift to the nation. They are parasites upon it. And if allowed to run high carnival with no questioning from the public, they will casually break the country.

I am sure that some woke politicians would like to take a different tack and would like to celebrate how nationalistic, how patriotic, how wonderful they are in their attempt to assert the identity of this place and somehow prove that we are no longer under colonialism because that is absolutely what they need to do in becoming the heroes of the Global South and heroes for their generation.

To that, I say, rather than taking a page from woke people who were unsuccessful in everything they did, it seems more logical to me to take what Lee Hsien Loong had once suggested or hinted at in his 2015 S Rajaratnam lecture, which is well worth a watch.

If your country does not have itself together, if its things are not in order, if it is not doing well, it can say a million different things but nobody will ever listen. It is nice to preach justice and talk about how beautiful, wonderful, and amazing you are, but at the end of the day, if you cannot even handle simple and basic things, then there is no point in your talking because people will not listen to you.

It is natural and understandable that that is so.

After all, you cannot give what you do not have, and if what you do not have is the basic common sense to be able to realise that you should not be dealing with this kind of woke policy, it beggars belief as to how it is that you could ever proclaim that you are a hero for justice, or anything worthy of emulation for anything other than a coincidence of geography and the good fortune of natural resources.

How lucky Malaysia is to have these. With these kinds of leaders, if they had inherited Singapore instead, it is incomprehensible how they could have ever survived.

I will be writing a series of IB Diploma sample IA commentaries soon, and this will be one of the many case studies. Please look forward to it and make sure to bookmark this page, RSS feed it, or track it by signing up for our newsletter to make sure that you don’t miss out on everything that’s going on. Of course, signing up for a premium membership if you don’t have one already is a great idea.

Thank you for reading, and I look forward to seeing you in the next one!

Sepupu.

Bank Negara Malaysia and the Architecture of Malaysia’s Financial Statecraft

Victor Tan
 

Economics is not finance, finance is not economics. 

We know this to be true. 

Yet we see how they rhyme with one another in interesting, subtle and layered ways. 

In this piece, we will dive into the very first of our institution reports – an institution that is extremely important to Malaysia, both its present and its future. 

Let’s go!

The Architecture of Financial Statecraft: Bank Negara’s Holistic Role

Bank Negara Malaysia (BNM) – Malaysia’s central bank – stands at the intersection of economics and finance, exercising a form of financial statecraft that has been instrumental in the nation’s development. 

Established on January 26, 1959, just over a year after independence, BNM was created to issue Malaysia’s currency and to safeguard monetary and financial stability.[1] 

Over the decades, its mandate has expanded into a comprehensive stewardship of the country’s financial system. Unlike a narrow focus on inflation or interest rates alone, Malaysia’s central bank operates with a broad toolkit that bridges macroeconomic policy and financial sector development.

At its core, BNM’s primary objectives are to promote monetary stability (keeping prices stable and inflation low) and financial stability (ensuring a safe, sound banking system), both of which are seen as prerequisites for sustainable economic growth.[2] But the “architecture” of Malaysia’s financial statecraft involves much more than setting the overnight policy interest rate. The central bank wears multiple hats in orchestrating the financial system:

  • Monetary Authority: BNM sets the nation’s key interest rate (the Overnight Policy Rate) to influence borrowing costs, credit expansion, and economic activity. Through open market operations and other tools, it manages liquidity and guides inflation expectations. For instance, since the adoption of an explicit policy rate framework in 2004, BNM has adjusted rates in response to economic conditions (e.g. cutting rates aggressively during the 2008–09 global financial crisis and the 2020 pandemic, then raising them as recovery took hold).[3] Its record of maintaining moderate inflation (typically in the low single digits) underscores a commitment to price stability on par with advanced peers.
  • Banker, Advisor, and Debt Manager to Government: By law, Bank Negara is the banker and financial adviser to the Malaysian government.[1] It manages the issuance of government securities and helps coordinate fiscal and monetary policy. When Malaysia funds development projects or runs deficits, BNM plays a crucial role in ensuring those financing needs are met in an orderly fashion. In practice, this means conducting auctions of Malaysian Government Securities, advising on debt strategies, and sometimes purchasing government bonds in secondary markets to ensure market stability (as it did briefly during periods of stress).
  • Regulator and Supervisor of the Financial System: BNM acts as the chief regulatory architect of Malaysia’s financial sector. It licenses and supervises commercial banks, Islamic banks, insurance companies, and other financial institutions, enforcing prudential standards to maintain solvency and integrity. The bank is empowered by comprehensive legislation – such as the Financial Services Act 2013 and Islamic Financial Services Act 2013 – to set the rules of the game for finance.[4] This includes prescribing capital adequacy ratios for banks, curbing excessive risk-taking, and protecting consumers. For example, in the mid-2010s BNM imposed macroprudential limits (like a cap on loan-to-value ratios for multiple home mortgages) to rein in surging household debt and speculative property lending.[5] These measures, alongside responsible lending guidelines, reflect BNM’s proactive use of regulatory levers to preempt financial instability.
  • Guardian of the Payment System: In today’s economy, the plumbing of finance – payment networks, clearing and settlement systems – is critical. BNM oversees both traditional payment systems (like the Real-time Electronic Transfer of Funds and Securities, RENTAS) and fosters innovation in digital payments. It formulates regulatory frameworks and standards for electronic payments, ensuring they are efficient and secure.[6] Under BNM’s watch, Malaysia has developed one of Southeast Asia’s most advanced payment infrastructures, including a national QR code standard (DuitNow) that enables instant fund transfers and e-wallet interoperability. The central bank’s oversight gives the public and businesses confidence that they can transact smoothly, a linchpin for commerce.
  • Manager of the Nation’s Reserves and Currency Value: BNM manages Malaysia’s international reserves – which stood at about US$118 billion as of early 2025 – to ensure adequate buffers against external shocks and to support the value of the Malaysian ringgit.[7] Through interventions in the foreign exchange market, the central bank can smooth excessive volatility in the ringgit’s exchange rate. Notably, BNM has used both orthodox and unorthodox tactics in different eras to defend the currency. It maintains a managed float exchange rate regime today, where the ringgit’s value is market-determined but the bank may intervene during disruptive swings. This role has been crucial in maintaining investor confidence and external stability, especially for a trade-dependent nation like Malaysia.
  • Lender of Last Resort: A less visible but vital function, BNM serves as the lender of last resort to the banking system. In times of crisis or bank runs, it can extend emergency liquidity to banks to prevent a collapse of confidence. This backstop underpins public trust that their deposits are safe. For example, during the Asian Financial Crisis and the Global Financial Crisis, BNM’s readiness to inject liquidity (and the establishment of blanket deposit guarantees in 1998) helped stabilize the system when panic could have taken hold.[8]

Together, these roles illustrate how Bank Negara acts not just as an economic policymaker but as the architect of Malaysia’s financial system, shaping the rules, norms, and structures within which financial activity unfolds. This is financial statecraft in action: using financial policy instruments strategically to achieve national objectives. Under BNM’s guidance, Malaysia’s financial landscape has grown from rudimentary beginnings to a diversified, modern system encompassing conventional and Islamic finance, large domestic banks with regional footprints, and vibrant capital markets. Crucially, the central bank’s approach has always been “holistic” – recognizing that interest rates, banking regulations, payment networks, and human capital development in finance are interconnected pieces of the puzzle. By aligning these elements, Bank Negara Malaysia has sought to harmonize the rhythms of economics and finance, as the opening lines allude, in the service of the nation’s progress.

An Institution at the Heart of Malaysia’s Development 

Beyond its statutory duties, Bank Negara has long seen itself as an instrument of national development. Malaysia’s post-colonial leaders understood that building a robust financial system was essential to economic growth and the wellbeing of its citizens. Thus, BNM’s mission has extended into nurturing the financial sector and talent pool in ways that few central banks globally attempt, blurring the line between financial policy and developmental economics.

One major area is talent development and knowledge-building. BNM not only employs and trains a large cadre of its own economists, bankers, and supervisors; it has also invested in educating the broader ecosystem of financial professionals and future leaders. The bank offers prestigious scholarships each year to high-achieving young Malaysians to pursue studies in economics, finance, and related fields at top universities, on the condition that they return and serve with the Bank or contribute to the nation.[9] This scholarship programme – dating back decades – has quietly shaped a generation of policy makers and financial industry leaders. Many of its scholars have gone on to influential roles within BNM and other key institutions, ensuring a continuous infusion of expertise into Malaysia’s financial governance.

Perhaps the most ambitious example of BNM’s commitment to human capital is the establishment of the Asia School of Business (ASB) in Kuala Lumpur. 

In 2015, under the leadership of Governor Zeti Akhtar Aziz, Bank Negara Malaysia partnered with the MIT Sloan School of Management to found ASB, a new world-class business school.[10] The Asia School of Business, which welcomed its first MBA students in 2016, combines MIT’s rigor with hands-on exposure to Asian markets. It was conceived as a response to the need for top-tier managerial talent in Malaysia and the region – effectively a “central bank’s business school” aimed at producing future CEOs, entrepreneurs, and policy shapers. Not only did BNM provide the initial endowment and campus (even locating it next to the central bank’s Sasana Kijang learning center), but Governor Zeti herself became co-chair of ASB’s board after retiring from the bank.[11] This unusual venture reflects BNM’s view that a sophisticated financial system ultimately depends on a pipeline of skilled, innovative people. ASB’s curriculum places heavy emphasis on action learning with companies in ASEAN, aligning with BNM’s vision to bridge academic theory and real-world practice in finance and business.[10]

BNM has also set up or supported a host of other institutions for capacity-building in finance. In 2003 it created the ICLIF Leadership and Governance Centre, dedicated to training corporate and public-sector leaders in good governance and strategic management. In 2006, it established the International Centre for Education in Islamic Finance (INCEIF), now a university that develops specialists in Islamic banking and finance – an area where Malaysia has become a global leader (more on this shortly). These centers, alongside BNM’s own training academy and regular seminars, have turned Kuala Lumpur into something of an intellectual hub for central banking and finance in the region.

Another developmental thrust has been financial inclusion and literacy. Bank Negara has worked to broaden access to financial services for Malaysians from all walks of life, under the principle that an inclusive financial system supports socioeconomic development. In practice, this meant encouraging the expansion of bank branches and services beyond urban centers, and when brick-and-mortar banking reached its limits, enabling agent banking and digital finance solutions. By the 2010s, BNM introduced frameworks allowing banks to appoint local retail shops or post offices as agents to offer basic banking (deposits, withdrawals, bill payments) in rural areas. The results have been striking: Malaysia’s financial inclusion metrics – such as the percentage of adults with a bank account – are among the highest in emerging Asia (well over 90%).[12] Through initiatives like the National Strategy for Financial Literacy 2019-2023, co-led by BNM, the bank has also promoted public understanding of finance, from teaching schoolchildren the importance of saving to running a state-of-the-art Money Museum and Financial Gallery at its headquarters. All these efforts are part of crafting an ecosystem where ordinary citizens can participate in and benefit from the financial system safely.

Bank Negara’s developmental role also involves market development and innovation. The bank has been pivotal in building Malaysia’s domestic capital markets – for example, helping to launch the local bond market in the 1980s and 90s, and supporting the creation of institutions like the Securities Commission in 1993 to regulate those markets. In the 2000s, BNM championed Islamic finance as a dual system alongside conventional finance. It granted licenses to Islamic banks and takaful (Islamic insurance) operators, developed Shariah governance standards, and pushed for Islamic financial instruments. Thanks in large part to these policies, Malaysia today has the world’s largest sukuk (Islamic bond) market and a thriving Islamic banking sector capturing around 30% of total banking assets. This is a clear example of Bank Negara using financial statecraft to achieve a strategic national goal: positioning Malaysia as a global Islamic finance center, which diversifies the financial sector and reinforces the country’s Muslim-majority identity in the economic sphere.[13]

Crucially, BNM’s influence extends into the broader policy sphere. The central bank often works in concert with the government’s economic plans, while maintaining an arm’s-length independence in its core decisions. 

It has been said that Bank Negara provides the “long-term memory” in Malaysian economic management – its leaders, armed with data and analysis, have not shied from advising government leaders on what needs to be done for sustainable growth, even if politically difficult. For example, BNM has periodically sounded the alarm on issues like high household debt and housing affordability, prompting fiscal authorities to adjust policies (such as tightening mortgage lending rules or introducing housing schemes). 

During the height of the COVID-19 pandemic in 2020, BNM moved swiftly to mitigate economic damage by slashing interest rates to historic lows and coordinating an automatic six-month loan moratorium with the banking industry to give relief to borrowers.[14] While unorthodox, this massive moratorium (which was later extended in targeted ways) helped tide over households and small businesses, and was credited with preventing a sharper economic collapse. It exemplified how BNM’s actions intersected with social policy, as the bank recognized the extraordinary shock to livelihoods and crafted a financial solution to cushion it.

In sum, Bank Negara Malaysia is not a cloistered central bank concerned only with charts and rates; it is a central institution in Malaysia’s business, political, and social ecosystem. Its policies on banking and credit affect the day-to-day life of entrepreneurs trying to get loans, families buying homes, students seeking scholarships, and investors domestic or foreign. The bank’s leadership has often been drawn into national conversations on economic direction, from industrialization strategies in earlier decades to today’s debates on digital economy and climate change. And because of its reputation for professionalism, BNM has at times been one of the most trusted public institutions in Malaysia – perceived as relatively technocratic and insulated from politics, even as it works closely with politicians in formulating policy. This trust was hard-earned and has been tested occasionally (as we will see in historical episodes), but it remains a key asset: people generally believe that Bank Negara “has Malaysia’s back” when it comes to financial matters.

To appreciate how BNM came to assume such a multifaceted and respected role, one must look at the history and evolution of the institution. The bank’s character has been shaped by economic trials by fire – from the turbulent early years of nationhood, through boom and bust cycles, financial crises, and transformations in the global financial landscape. 

In the narrative that follows (available to our Premium members), we trace Bank Negara’s journey through time in a historical jaunt through time as we look through the history of the central bank throughout the eras., highlighting how each era and each Governor left a distinct imprint on Malaysia’s financial statecraft.

The History and Legacy of Bank Negara

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Skibidi Ohio Rizzler and The Economics of Brainrot

Victor Tan
 

Let’s be real. If you are here, you are probably here by accident or maybe a friend sent this to you and said IF YOU DON’T SHARE THIS YOU WILL DIE… 

Uh, you’re going to die regardless, but that’s not the point.

What is the point?

The point is… CONGRATULATIONS! You are a rare person!

Now give yourself a round of applause and share it again. 😇

Jokes aside and in complete seriousness…

Statistically speaking, you are not likely to be reading this blog post.

No.

You are infinitely more likely to be watching this instead. 

Yes, that’s right, that’s what I think of you – I think that you would more likely than not just be casually scrolling TikTok, YouTube Shorts, or any dozen Instagram Reels rather than reading what this delulu guy is saying. 

Yet, you are here. You are reading. Congratulations! 

What does this mean? 

This means that however many minutes you spend reading this blog post, you will never get those minutes back. 

Wow, what a shame. These are precious minutes that you could have spent binge-watching Skibidi Toilet 15 more times, before going on TikTok and doom scrolling for another 3 hours. Before realizing that your economics exam is coming up in 2 weeks, repeating the same evening over and over again, and finally there are 10 minutes left and you decide that you must praise Skibidi Toilet Alpha Rizzler for the gyatt and try to sigma your way into success. 

Jokes aside, time is limited. 

Your attention is limited, and since this is an economics blog, you’ll be happy to know that the attention economy is a real thing, and that we could cite as proof for that statement the fact that there is literally a Wikipedia article titled “Attention Economy”. 

We could quote Herbert Simon here and say that a wealth of information creates a poverty of attention or talk about how, when somebody is distracted from a task, it takes an average of 23 minutes to switch back into the flow. 

Uh, we did, but you can understand that much more clearly just through your common sense, and I could clearly and immediately say that it is not your fault, and it is not the fault of other people reading this either. 

After all, any given moment on this internet with its multiple terabytes of data, you have trillions of possible choices for things you could spend your time on – at any given moment, there are hundreds if not thousands of different people competing for your attention, doing so in extremely sophisticated ways, some by playing on your emotions and others by algorithms that decide what you’re going to see without a click, a share, a touch of a button, or an enter of a URL for profit motive. 

In English?

People and platforms make more money when you spend more time watching them and not other people and when you sacrifice your time to watch them, and they will develop their content and use platforms to engage and maximize engagement — the most logical and effective manifestation of which is what we now call brainrot.

Think about it. Short videos + high stimulation = extreme engagement = high shareability = more money for both the creator and the platform (YouTube, Instagram, or whatever poison you prefer).

What does this mean?

This means that by the design of the platforms of the internet, there is an incentive to make more content like this, and there is a profit motive of people to compete for your attention.

Not only that – there is a profit motive for people and the platforms to cultivate it and make it more effective through surveillance capitalism, watching your behaviors and your preferences, repeating this over time to optimize for your attention — not maximize your attention just in the moment, but to optimize for your retention over your entire lifetime with these short and high engagement videos over time?

Is it any wonder that there has been a sharp drop in our statistical average generational attention span (12 seconds in 2000 to 8 seconds in 2013, leading us to now underperform goldfish (9 seconds))…

…And therefore, that it is terribly unlikely that you would end up reading this blog post and reading it until the end?

I’m not immediately blaming you for that, and I’m certainly not about to start yapping, as you say, about things that the younger generation did or did not do, characterize you as strawberries or any number of exciting things that insult you or mock you, but I will say this. 

Every second that we spend on earth is one second that is gone. Whether in sleep, whether in eating, whether in talking to a friend, a family member, or anyone and anything else, The time that you spend on any given piece of content or otherwise is time that will never return to you. 

For people who have worked part-time jobs, I suppose this is intuitive, since you are paid money for every hour that you spend at your job – Which in turn answers the question: 

What is the economic value of your time? 

For some of you it is 10 ringgit per hour, for others $10, for some others $1000, and for a smaller few, tens of thousands. 

But of course, value isn’t just measured in dollars and cents because it can also be less tangible than that. 

You might ask the questions, for example…

Did the 5 minutes that I spent watching these videos help me have a higher chance of getting a specific job? 

Did the time that I spent studying this subject increase my chances of creating a new and exciting work? 

Did the 10 minutes I spent reading this help increase my ability to interact with the world in a slightly better, more efficient, or elegant way? 

Did the 10 seconds it took to share this increase the sigma skibidi ohio gyatt alpha of my rizzler?

We don’t always know the answer to these questions. 

After all, brainrot is pretty interesting, not gonna lie…

But here’s a fact for you. 

Your time is limited, and how you spend it will shape your life, the way you think and the way you internalize the world. 

I’m not saying that reading this piece was the best ever way that you could have spent your time, but if there is a takeaway from this post, then let it be this: 

Your attention is a valuable and finite currency.

What you exchange it for matters, so you might as well let it be for something good. 

Of course, in a default state, I’m sure that you will do well. 

Algorithms are pretty good at deciding what’s interesting for you after all, and they are slated to evolve over time… So will it really be that bad? 

Well, who am I to say? Either way, the fact that you’re here says something, and the fact that you read it till the end, say something else as well. Share this to your most Skibidi Ohio Rizzler friend and slay the delulu as the solulu. 

What do you think about brainrot? Let me know your thoughts down in the comments!

All right, that’s all I’ll say about that and bye!

Yours, 

Sepupu.