Month: June 2025

Skibidi Ohio Rizzler and The Economics of Brainrot

Victor Tan
 

Let’s be real. If you are here, you are probably here by accident or maybe a friend sent this to you and said IF YOU DON’T SHARE THIS YOU WILL DIE… 

Uh, you’re going to die regardless, but that’s not the point.

What is the point?

The point is… CONGRATULATIONS! You are a rare person!

Now give yourself a round of applause and share it again. 😇

Jokes aside and in complete seriousness…

Statistically speaking, you are not likely to be reading this blog post.

No.

You are infinitely more likely to be watching this instead. 

Yes, that’s right, that’s what I think of you – I think that you would more likely than not just be casually scrolling TikTok, YouTube Shorts, or any dozen Instagram Reels rather than reading what this delulu guy is saying. 

Yet, you are here. You are reading. Congratulations! 

What does this mean? 

This means that however many minutes you spend reading this blog post, you will never get those minutes back. 

Wow, what a shame. These are precious minutes that you could have spent binge-watching Skibidi Toilet 15 more times, before going on TikTok and doom scrolling for another 3 hours. Before realizing that your economics exam is coming up in 2 weeks, repeating the same evening over and over again, and finally there are 10 minutes left and you decide that you must praise Skibidi Toilet Alpha Rizzler for the gyatt and try to sigma your way into success. 

Jokes aside, time is limited. 

Your attention is limited, and since this is an economics blog, you’ll be happy to know that the attention economy is a real thing, and that we could cite as proof for that statement the fact that there is literally a Wikipedia article titled “Attention Economy”. 

We could quote Herbert Simon here and say that a wealth of information creates a poverty of attention or talk about how, when somebody is distracted from a task, it takes an average of 23 minutes to switch back into the flow. 

Uh, we did, but you can understand that much more clearly just through your common sense, and I could clearly and immediately say that it is not your fault, and it is not the fault of other people reading this either. 

After all, any given moment on this internet with its multiple terabytes of data, you have trillions of possible choices for things you could spend your time on – at any given moment, there are hundreds if not thousands of different people competing for your attention, doing so in extremely sophisticated ways, some by playing on your emotions and others by algorithms that decide what you’re going to see without a click, a share, a touch of a button, or an enter of a URL for profit motive. 

In English?

People and platforms make more money when you spend more time watching them and not other people and when you sacrifice your time to watch them, and they will develop their content and use platforms to engage and maximize engagement — the most logical and effective manifestation of which is what we now call brainrot.

Think about it. Short videos + high stimulation = extreme engagement = high shareability = more money for both the creator and the platform (YouTube, Instagram, or whatever poison you prefer).

What does this mean?

This means that by the design of the platforms of the internet, there is an incentive to make more content like this, and there is a profit motive of people to compete for your attention.

Not only that – there is a profit motive for people and the platforms to cultivate it and make it more effective through surveillance capitalism, watching your behaviors and your preferences, repeating this over time to optimize for your attention — not maximize your attention just in the moment, but to optimize for your retention over your entire lifetime with these short and high engagement videos over time?

Is it any wonder that there has been a sharp drop in our statistical average generational attention span (12 seconds in 2000 to 8 seconds in 2013, leading us to now underperform goldfish (9 seconds))…

…And therefore, that it is terribly unlikely that you would end up reading this blog post and reading it until the end?

I’m not immediately blaming you for that, and I’m certainly not about to start yapping, as you say, about things that the younger generation did or did not do, characterize you as strawberries or any number of exciting things that insult you or mock you, but I will say this. 

Every second that we spend on earth is one second that is gone. Whether in sleep, whether in eating, whether in talking to a friend, a family member, or anyone and anything else, The time that you spend on any given piece of content or otherwise is time that will never return to you. 

For people who have worked part-time jobs, I suppose this is intuitive, since you are paid money for every hour that you spend at your job – Which in turn answers the question: 

What is the economic value of your time? 

For some of you it is 10 ringgit per hour, for others $10, for some others $1000, and for a smaller few, tens of thousands. 

But of course, value isn’t just measured in dollars and cents because it can also be less tangible than that. 

You might ask the questions, for example…

Did the 5 minutes that I spent watching these videos help me have a higher chance of getting a specific job? 

Did the time that I spent studying this subject increase my chances of creating a new and exciting work? 

Did the 10 minutes I spent reading this help increase my ability to interact with the world in a slightly better, more efficient, or elegant way? 

Did the 10 seconds it took to share this increase the sigma skibidi ohio gyatt alpha of my rizzler?

We don’t always know the answer to these questions. 

After all, brainrot is pretty interesting, not gonna lie…

But here’s a fact for you. 

Your time is limited, and how you spend it will shape your life, the way you think and the way you internalize the world. 

I’m not saying that reading this piece was the best ever way that you could have spent your time, but if there is a takeaway from this post, then let it be this: 

Your attention is a valuable and finite currency.

What you exchange it for matters, so you might as well let it be for something good. 

Of course, in a default state, I’m sure that you will do well. 

Algorithms are pretty good at deciding what’s interesting for you after all, and they are slated to evolve over time… So will it really be that bad? 

Well, who am I to say? Either way, the fact that you’re here says something, and the fact that you read it till the end, say something else as well. Share this to your most Skibidi Ohio Rizzler friend and slay the delulu as the solulu. 

What do you think about brainrot? Let me know your thoughts down in the comments!

All right, that’s all I’ll say about that and bye!

Yours, 

Sepupu.

IGCSE Economics 0455 Paper 2 Sample Responses!

Victor Tan
 

Sepupus, very happy to announce to every single one of you out there that now we have sample responses for the IGCSE 0455 paper 2 for 2024 – and more of them are going to be coming out in the next couple of days! 

If you are a student preparing for the IGCSE Economics 0455 in the next couple of days and months ahead, you’re going to find this extremely valuable experience exclusively available for those of you who are in our Premium Memberships tier! 

Sign up today from US$12.50 per month at the lowest, and join us in an epic journey of economics learning and many other things along the way!

Here’s a sample of what that looks like!

Some of these are free to access but then you have to sign up for a free membership – I hope it will be a helpful resource for your practice and growth as an economic thinker!

Enjoy, and you’ll find the sample response bank right over here. 

More to come in days ahead! 👋

The Questions of Resource Allocation and The Question of Who Decides

Victor Tan
 

Every society faces the same haunting question: we don’t have enough for everyone to have everything — so how do we choose? That’s the essence of economics. And the moment you understand that, a much more interesting question emerges: who gets to choose?

We already discussed how resources are finite and therefore that forces choices, and I think that this is something that is interesting to think about and that should give us pause – the questions of resource allocation.

The three basic questions of resource allocation are foundational to economics (doesn’t matter whether it’s IGCSE, A Levels, IB, or at the university level) and are asked by every society — whether it’s capitalist, socialist, or mixed — because resources are limited and choices must be made.

🌍 The Three Basic Economic Questions:

  1. What to produce?
    Which goods and services should be produced with the available resources?
    • Should we produce more food or more luxury cars?
    • Should we invest in healthcare, education, or weapons?
  2. How to produce?
    What methods and resources should be used to produce these goods and services?
    • Labour-intensive or capital-intensive?
    • Using sustainable energy or fossil fuels?
  3. For whom to produce?
    Who gets to consume the goods and services?
    • Based on income? Need? Equality?
    • Should housing be allocated by price or by social welfare criteria?

Of course, these are extremely important questions to deal with. But at some point, it makes you wonder:

Who exactly decides?

It’s a very interesting thought to consider when you think about how resources are allocated across space and time.

  • Who controls them?
  • Under what circumstances?
  • How does it differ across different societies?

And it’s here we find ourselves wondering—who really controls resource allocation? The billionaire CEO? The charismatic politician? The bureaucrat with a spreadsheet? Or a faceless global institution? Maybe it’s none of them. Maybe it’s all of them. Maybe it’s you and me but we don’t even realize that.

When you are a student, you may not always (at the outset) consider this question or how it maps onto the corporate world or political world, or even imagine that you may be related to that or participating in it at the moment, simply by choosing to read this blog post.

You may not exactly know how it relates to politics and politicians or institutions and the ways that things are done across societies—whether by individuals, whether by powerful people, whether by planners twiddling their fingers, or anything else along the way.

Still though, these are some very interesting questions to think about.

We might also consider that we don’t immediately know…


🔍 1. How much to produce?

Even after deciding what to produce, a society must decide how much of each good or service is optimal.

  • How many hospitals? How many smartphones?
  • Producing too much leads to waste, too little to shortages.

⏳ 2. When to produce?

Timing matters — some goods are time-sensitive, like seasonal crops, or future-focused, like infrastructure or AI.

  • Should we invest now in semiconductor capacity, or wait?

🔁 3. How to allocate resources over time?

Intertemporal allocation matters for sustainability and long-term planning.

  • Should we consume all our oil now, or save some for future generations?

♻️ 4. How to deal with externalities?

Some production/consumption creates side effects (pollution, congestion, education spillovers).

  • Should resources go toward mitigating harm (like carbon taxes)?
  • Should we subsidize socially beneficial goods?

🛡️ 5. How to ensure equity and justice in allocation?

Not just for whom, but how fair is the system?

  • Do the poor get basic needs met?
  • Should wealth redistribution play a role?

📈 6. How to respond to scarcity or surplus shocks?

In real economies, shocks like war, pandemics, or recessions shift resource availability.

  • Should we reallocate funds to defense? Emergency healthcare?

🧠 7. Who decides?

  • Is resource allocation driven by markets, governments, AI algorithms, or community-based systems?
  • Is it driven by influencers? By writers? By academics? By mass movements? Is it driven by everybody, a cabal, or by nobody?

Here then are some of my thoughts and reflections.

I think that it is very interesting to reflect on these questions, but I think that if you are wondering about them now, a good direction to go in is the direction of politics.

Now how could all those people giving dumb speeches on social media and literally slandering their way into power and beyond have anything to do with any of those questions out there?

Well, everything. Questions about resource allocation can be theoretical and they can make you feel good, but then when you start asking a question of how it is carried out in real life, you cannot avoid the question of politics and power as it is actually manifested in the real world beyond theories and beyond ideas alone.

Politicians debate and discuss the laws that will define the legislative architecture of our society that determines what is permitted and what won’t be. Politicians have the ability to discuss ideas but they also have degrees of power in deciding how resources for an entire society will be allocated. Politicians also often share in a revolving door within a society that decides how government budgets will be used and big choices will be made that in turn decide how individuals within a society will experience life even though they are technically the people. But their decisions may be outweighed by those who end up being elected and placed into positions of power.

But then, you might question how much influence you have over the process – and you might then conclude that individually, you have little, and this ultimately applies across pretty much every single member of the society who is influenced by the choices of every other person in the world, whether in terms of large-scale pattern behaviors or otherwise. One can only control it to a limited degree.

After all, in a country like Malaysia, you have one vote, and one vote will not win an election.

If not by force of revolution, do you get to control what everybody does?

Can you decide the entire direction of the society?

Can the Prime Minister for that matter?

Can a CEO, a group of CEOs, a cabal of Prime Ministers ala ASEAN? The G7? the OIC? The World Bank, World Economic Forum, IMF, or a collection of banks working in tandem?

…Can anybody?

I think that is an interesting question to explore; certainly, we may control our own lives and how we allocate resources or time within our own individual spheres of control, as defined by a mixture of social norms, individual capacity, technology, legal constraints, time, and opportunity costs amongst other things – We each have the ability, liberty, and agency to decide upon what we personally will choose in our personal lives and we may not necessarily be able to control what other people will choose, what they will do, or how they will act to the degree of forcing them to do exactly what we want…

But we can persuade people to want better and different things, at least to a degree. We can shape and be shaped through our thoughts. The ideas of those who happen to resonate with what we have chosen to think, feel, and believe about the world. For that reason, we have the ability to summon up the will of those around us to cooperate, coordinate, and create new things.

It is likely that many of you have more power than you think you may have. Slightly less than your delusions grant you in the deepest of your fever dreams and lie somewhere in the middle of things, even as you read this blog post contemplating either the delusion of the writer or the life that you happen to be living at this moment. That is all well and good. I’ve said this a few times, but I’m not here to be a hero. I’m not here to save this society – just to highlight to you that choice is a very real thing, and that it is something that we as humans must deal with in the course of our shared existence.

But I do hope that I can make you think a little more about the choices that you are making to have agency over them and to learn how, when, and why to collaborate with others in creating something a little better for the future; after all, even if we cannot shape the things that we see happening on large scales with just our voices or our visions, we have the ability to converse, to share our thoughts, and from there, in different ways, to influence the direction of the world’s thinking through what we believe, what we see, and what we ideate.

You may not be able to dictate the budget of a country, or single-handedly reshape the economy. But you can choose. You can think. And perhaps more importantly—you can talk. The ideas you carry, and the way you share them, might just spark a ripple in someone else’s mind. And enough ripples, one day, become a tide.

Yours,

Sepupu.